#386: Partnerships and Personalising for Airline Loyalty Profitability
Let's Talk Loyalty
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Can I Burn My Airline Points?
On United Airlines, you can earn miles plus and you can also spend your miles plus. You can use that on your car rental as well. And it's an amazing benefit for the United customers because let's go back to actually the what the program is. So you have your miles collection, so you're collecting miles, but you also have your status. A lot of super users and frequent travelers focusing on frequent travelers. Maybe business travelers, they're obsessed with getting up within their category. They want that premium at level for and for all kind of travel programs. But the points based, your normal user, and especially I think I like to focus on the kind of up and coming consumer
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