Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Marketecture: Get Smart. Fast.
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Democratizing TV Advertising
This chapter explores the changing landscape of TV advertising, making it more accessible for smaller brands to compete alongside larger companies. It focuses on the role of measurement technology and data in helping advertisers assess the effectiveness of their campaigns, especially as they transition from digital to traditional TV platforms.
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