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Build Your Business Empire w/ Tom Patterson
THE ED MYLETT SHOW
How to Scale Your Business
For us it was undershirts well guys that were undershirts were underwear 65% of them wereundershirts hopefully 99% of men were underwear and there's a few that don't but underwear was a much bigger category for us. For us that platform was an outdated channel which is radio no one had really marketed underwear and undershirts through your ears versus your eyes looking at packaging in store or billboard in Times Square. We were able to speak to the customer in ways that were relatable when they're on their commute when they're driving and have it stand out in funny relatable ways so I think what works for us doesn't work for other brands and you have to find
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