
249/250. We Built This City on Authenticity (ft. David A. Banks)
This Machine Kills
00:00
The Competitive Advantage of Miami as an Influencer
The mayor there recognized that like, you know, what is the competitive advantage of Miami? You know, it's a low tax environment. It's got several very large airports within the vicinity. And so he's like, okay, well, I got to do something different, right? He did put like a lot of the city money into like Bitcoin stuff, which is now obviously blowing up. So that didn't work out too well for him. What's more common is where they will hire or through a some sort of like third party, they'll just order an influencer and have them fly in on the city's expense. That can be effective marketing because for someone that might live
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