The Importance of Culture in Price Movements

There's also the Fredo that people talk about a lot with regards to price increases and the Big Mac, which is maybe a bit more of an American thing. So you're looking at this, what they call the basket, right? So it's like a hypothetical basket of the average representative consumer in the UK. Do you remember Mini Disc players? Yes, I never had one. You can't gather data on all of the price movements, we can't know exactly how much everybody is buying.