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How to name your startup: David Placek - named Vercel, Azure & Blackberry

Scaling DevTools

CHAPTER

The Art of Naming Startups: Finding Originality in Branding

This chapter highlights the significance of selecting the right name for a tech startup, arguing that names should inspire innovation and memorability rather than merely describe the service. Through examples like Infoseek and Google, it emphasizes the impact of a creative name on user engagement.

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