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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

New Books in East Asian Studies

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The Interplay of Art and Advertising in Japan

This chapter explores the speaker's research on modern Japanese art, focusing on the convergence of fine art and commercial advertising throughout the Showa period. It highlights the significant roles of artists and designers in shaping Japan's visual culture and brand identities, alongside the impacts of historical events. The discussion emphasizes the complex relationship between creativity, commerce, and cultural identity in the context of globalization and evolving consumer practices.

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