The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Recap: The Four Aspects Plus Contagion

Melina recaps negative potency, steeper gradients, negative dominance, negative differentiation, and contagion, summarizing their effects.

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