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The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

The Calum Johnson Show

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Engaging the Viewer Avatar

This chapter explores the significance of understanding the 'viewer avatar' to effectively connect with an audience by engaging with their baseline expectations and presenting contrasting ideas. It also emphasizes the importance of storytelling techniques, skill development, and the abundance mentality in content creation.

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