Is There a Way to Charge for Parking?

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"I think there's a solution to this, by the way, which i think draws a little bit mathematical. The way you should charge for parking is as we charge for train travel," he says. "Differentiating access by frequency of use seems to me inherently just but economics doesn't understand it." 'You could solve that either with a local differential pricing scheme or with kand of amason prime'

Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:

The marketing of Saint Paul and religious leaders.
Humor as a vehicle for effective messaging.
The advantages and drawbacks of remote work.
“Category” vs. “brand” advertising.
And MUCH more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com