Creating Profitable Influencer Relationships
The Unofficial Shopify Podcast
00:00
How to Breakeven on Customer Acquisition
We had a very hard time on making on acquiring customers profitably with on switch for the first year or so. And just maybe two and a half months ago, we decided, Hey, why wouldn't we just I mean, people love kill switch? The critical mass of people who bought kill switch were actually in the last two months. But people before that like really, really loved it. So now we are seeing, okay, let's see if those people who we acquired with cold traffic, let’s see if they buy again and again. This will help us scale up raise more capital, get more infonsers on board, get more momentum, etc.
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