How Do You Present Yourself as an Athlete?

"Instead of positioning yourself as an athlete, you're positioning yourself as a basketball player," he says. "I mean, crush, right? Like you are being perceived exactly the way you're presenting yourself." The exercise for him is truly about honing in on how do you define the value that you bring to the table? That's number one. And then secondly, really important, how do you demonstrate it to whom, where and in what situations?"