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#519 S2 Episode 388 - BAPTISM OF FIRE: Rod Baptista’s Surefire Way To Leverage Personalization in Your Cold Outreach

Sales Transformation

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How Would You Use That Information in a Cold Call?

Rod Baptiste: Knowing what's relevant is important. Ask a question that they can generally agree or disagree with, but ended on an open ended question. The money is if you can get to the common challenge, he says.

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