Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Marketecture: Get Smart. Fast.
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Harnessing AI for Creative Advertising and Engagement
This chapter explores the transformative role of AI in creative advertising, including its ability to rapidly approve content and develop compelling advertisements. A notable highlight is the upcoming airing of a fully AI-generated commercial during the NBA finals, demonstrating AI's growing significance in the marketing sector.
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