What guardrails should investors set before investing?

I grew up with a very different perspective on personal finance and investing than most. My parents were immigrants, and when they arrived in this country, they didn’t come with any preconceived notions of conventional financial wisdom. My father grew up dirt poor in India—that’s really poor and he had never even heard of investing as a kid. But he was blessed with a tremendous intellect and used it to rise from nothing to truly live the American dream. He came to the U.S. in the 1960s on an engineering scholarship and started working as a bridge engineer in Minnesota. When he finally began making a little money, he was confronted with the idea of investing for the first time.  Until then, life had always been hand-to-mouth. So he was approaching investing like an alien coming to this planet for the first time with an unbiased view on anything financial. With that perspective, the stock market didn’t make sense to him. He wanted cash flow that would immediately improve his quality of life. Intuitively, it felt smarter to buy “streams of cash” than to “gamble” on stocks. So with whatever money he could scrape together, he bought small rental properties. Nothing glamorous—mostly low-income houses and duplexes in Minneapolis. But guess what? It worked. Before long, he started making real money and quit engineering altogether. The apple didn’t fall far from the tree, I guess. Years later, I would also walk away from my career as a doctor to become a full-time investor. My father did really well. By the 1980s, he was having million-dollar years—that’s a lot now, but back then it was a lot more! But then came the ’90s. Like many others in the dot-com era, he got in over his skis. It seemed like everyone was making easy money in the stock market, and he got greedy.  Unfortunately, he sold a large chunk of his real estate portfolio and went all in on tech. And of course, we all know how that story ended—the bubble burst and so did his brokerage account. So there he was, in his 50s, starting over again after being obliterated by the dotcom bubble. He was terrified. But he knew what he had to do. He had to rebuild the same way he had built wealth the first time: cash-flowing real estate. Today, in his 80s, he’s still at it. To be clear, his real estate career wasn’t all smooth sailing either. This isn’t a fairy tale. It’s real life. For example, in the late ’90s, Alan Greenspan suddenly cranked up interest rates, creating a situation not unlike what investors faced post-COVID when the Fed raised rates at record speed.  That hurt him, but each setback brought lessons, and he kept moving forward with an asset class that he trusted. Eventually, he recovered. We were always comfortable, and my dad made enough to pay for 3 kids' college tuition and medical school for me while still living comfortably, traveling, and enjoying his life. He’ll be the first one to tell you that he only ever made money in real estate and that’s what he believes in. Now, why am I telling you all this? I’m telling you this story because it shaped the way I see investing. Unlike most, I grew up hearing that the stock market was risky and that real estate was the safer, smarter path—pretty much the opposite of what everyone around me grew up with. And despite my own challenges from the post-COVID rate hikes, I can still say without hesitation that focusing on real estate has served me better than following the traditional investing playbook. Still, no one wins all the time. Every investor loses money sometimes. Surgeons have a saying: “If you haven’t had a complication, you haven’t done enough surgery.” That’s as true for the best surgeons in the world as it is for the best investors. So what do you do? Sitting on cash guarantees you’ll lose purchasing power to inflation. Money markets barely keep up. For me, the answer is to keep investing with discipline. Real estate is my medium, and like my father, I learn from my mistakes and keep moving forward.  I still see it as the greatest wealth-building asset in the world—just look at how many billionaire real estate investors there are. But wealth doesn’t build blindly. Every project I invest in has to have underwriting I believe in. Beyond that, I pay close attention to macroeconomic shifts and form my own view on what comes next. Right now, I believe in the right markets, real estate has bottomed out. I think we’re on the buyer’s side of the cycle.  I also believe interest rates are headed lower—both because the Fed has signaled it and because the Trump administration will do everything possible to keep them moving in that direction. And for real estate investors, investing in a descending interest rate environment is nothing short of a gift. So now I look at the deals in the right market. That involves underwriting and understanding what all those numbers mean. In this week’s episode of Wealth Formula Podcast, my guest and I break down how you—even as a passive investor—can do your own due diligence. Transcript Disclaimer: This transcript was generated by AI and may not be 100% accurate. If you notice any errors or corrections, please email us at phil@wealthformula.com.  I'm a numbers guy. I always say you have to run the numbers if you're gonna make any sense out of out of a deal. But I also tried to emphasize very, very strongly that you had to look not only at the numbers, but beyond the numbers. Welcome everybody. This is Buck Joffrey with the Wealth Formula Podcast coming to you from Montecito, California reminding you that there is a website associated with this podcast called wealth formula.com. That is where you go to take advantage some of the resources of wealth formula that are not on this podcast, for example, uh, an opportunity to join the Accredited Investor Club. Um, I highly encourage you to do that, especially towards the end of the year here. Lots of tax mitigating investments coming through. Now, these are all private investments and they are limited to accredited investors. Now, an accredited investor is not something that you have to apply for. It's something that you are or you are not. It depends on. Your financial situation. If you make, uh, $200,000 per year for two years in a row with reasonable expectation of continuing to do so, you are a credit investor. If you're filing jointly, that number goes to 300,000. The other category is, of course, simply having that worth of a million dollars outside of your personal residence. If you meet those requirements, congratulations, you're an a credit investor and you can sign up for investor club at wealthformula.com. And it's free to join and basically gives you an opportunity to see private deal flow that you are not going to see anywhere else. So go to wealth formula.com and join Investor Club. Now I wanna tell you a story, okay? Uh, I wanna tell you a story. I grew up, uh, with a very different perspective on personal finance. Uh. Investing than most. And, um, uh, some of you know, my parents, uh, were immigrants, uh, and they arrived in this country without any preconceived notions of conventional financial wisdom. Why? Well, I. My father, uh, grew up dirt poor in India, and, uh, some of you might know that, that that's really poor. That's, that's very poor. Uh, so he never even had that concept or even heard the word investing as a kid. The one thing he was was he was blessed with a tremendous intellect, very, very smart guy. Got himself through, um, you know, high school and college by tutoring, that kind of thing, um, you know, top of his class, uh, and finally used that to come to the United States. And honestly, he truly did rise from the ashes to live, uh, the American dream. So. That was in 1960s. Uh, he came to the US in the sixties, uh, on an engineering scholarship and started working as a bridge engineer in Minnesota after he got his master's degree. And when he finally, uh, began making a little bit of money, he was confronted with the idea of investing for the first time. You see, again, until then, life had always been hand to mouth. He was approaching investing like an alien coming to this planet for the first time with an unbiased view on anything financial. And with that perspective, the stock market itself didn't really make sense to him. You know, to him it looked a little bit like a casino. It looked like you put money in, then it might go up, it might not, you know, it might go down. What he really wanted was cash flow. That would immediately improve his quality of life. So with whatever money he could scrape together, he bought small rental properties, nothing glamorous, low income, you know, single family homes, duplexes in Minneapolis where he was so. Guess what? It worked and before long, he started making real money and quit engineering altogether. The real story there is not that he quit, but that his boss found him doing, spending too much time on real estate, uh, and decided that maybe he ought to find, uh, another, uh, job or maybe just go into real estate altogether, which he did. Okay, so. That story's funny because the apple didn't fall far from the tree, I guess, uh, years later. Um, I would also walk away from my career as a physician and become a full-time investor back to my father. He did really well, right back in the eighties. He was having, he was having some years where he was making a million dollars a year, and you know, that's a lot now. Back then, that was a lot more money. And that was a million, making a million dollars in the eighties. That was, that was, you really had to do well. But then came the nineties and like many others in the.com era, he got in over his skis. You see, the thing is he looked around and everyone was making easy money. Everyone was making money in the stock market and he got greedy. So unfortunately he sold. A large chunk,