Mastering Follow-Up Emails and Subject Lines

Matt and Ryan discuss Ryan's recent venture into creating a newsletter focused on AI-assisted marketing workflows. He shares how he grew his AI-focused marketing newsletter from 0 to ~900 subscribers in 15 days using LinkedIn. The discussion covers effective content marketing tactics, the importance of high-quality lead magnets, and lessons learned from experimenting with email marketing. They also explore a case study of Ted Williams, who successfully launched a local newsletter with impressive engagement metrics.

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Episode Topics & Timestamps

00:00 Introduction and Overview of New Ventures

03:03 Growth Strategies for Newsletters

06:04 Engagement Tactics on LinkedIn

08:58 Shameless Content Marketing

12:09 Lessons Learned from Subscriber Growth

15:03 Experimenting with Email Marketing

19:52 Case Study: Ted Williams and Local Newsletters

Links Mentioned

https://moodboard.beehiiv.com/