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Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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Build a Career Around the Things That Come More Easily and Naturally

"I like this idea, am and i think you're right. We not only value doing work that we think of is hard, that's a virtue, we also were taught to distrust the easy," he says. "If you can build it around something that you are built to do yourself, the whole journey does become, not effortless, but a lot easier."

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