Navigating Sports Partnerships

This chapter explores the career journey of a guest in Global Brand Partnerships at Wilson Sporting Goods, detailing their experiences with major companies like FanDuel and Amazon Prime Video. The discussion focuses on the evolving landscape of sports collaborations, particularly in women's basketball, emphasizing partnerships and the significance of star athletes in expanding the league's visibility. Furthermore, it highlights the creative processes behind building meaningful collaborations, including a recent project with an athlete to develop a signature line of basketballs that embodies both personal and brand values.