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6min chapter
The History Of Personalization
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Art of Personalized Marketing
This chapter examines the role of artificial intelligence and data in creating personalized marketing strategies that engage customers without overwhelming them. It highlights the importance of understanding customer preferences and utilizing zero-party data to refine product offerings and enhance overall brand experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode