MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The History Of Personalization

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Art of Personalized Marketing

This chapter examines the role of artificial intelligence and data in creating personalized marketing strategies that engage customers without overwhelming them. It highlights the importance of understanding customer preferences and utilizing zero-party data to refine product offerings and enhance overall brand experience.

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