#37 How attribution works in Google Analytics 3 and 4
The Measure Pod
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Using the Big Query Export for a Multi-Channel Measurement Tool
With g a b and multi channel measurement tool, if you don't tag one channel, it actually affects every other channel. You have to measure all of it or none of it to have the best quality data. We've seen this happen a number of times when we're working with anew cline - they haven't u t m tag their email or social meteor activity. And as they start tagging the email and the social activity, you see the value of something like organic search slightly go down. It's taking away some of the attributions through that window. So rather than leting the advertising platform, google do your attribution for you. But i'm not sure why they would allow you
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