Launching a Product That's More Expensive Than What You Would Normally Do

Your team developed something interesting, kind of unique to what i saw, if i'm not mistaken. It was called like a smart private label launch, or something like that. And it was using some techniques that i've never heard of before. Can you talk about what you're teaching your students about this? A, ye, i mean, the berkfast was to a doing this that, as yo have seen, cost has been going high. So in order for us to insure that we gain the maximum profit by launchinga new part, an expensive product.