Innovation Labs - How Have They Paved the Way?

Aaron Goodyear has had innovation labs and places like Silicon Valley, Europe and elsewhere around the world for some time. How have they paved the way in and kind of helping to let people outside Akron, Ohio think about what a company that's been around for 123 years can be in this new mobility? Certainly. We really use our innovation labs to be connecting and partnering, but also to say what is the next new venture that that good New York can create based on how we see different markets developing.