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54: #DEEPSALES: The future of B2B sales with Nicholas Hill of MyConversation
In Systems We Trust
How to Optimize Your Content for Better Conversions
AE's technology needs to sit in an ecosystem with HubSpot, with data platforms and LinkedIn. It basically needs to sit right in the middle of all of that to do what it needs to do. We're more thinking about actually giving sales teams and business development teams the insights to be able to effectively optimise their content so they could plug this into a cold email campaign or into a LinkedIn advertising campaign regardless.
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