How Do You Unpack When You're Taking on a Client Who's Never Used P R?

The industry has a wide range of rete reputation. You know you don't want to die for the sins of the last p r firm that yo, ha, exactly. All i our clients are references, am, and we have quite a few repeating clients as well. So it's great s they're coming to us already having received a reference from a current or previous client of ours. And i'm just very real in i try to break it down with them, you know, as much as possible.