The Evolution of Facebook and its Impact on Users and Businesses

This chapter explores the evolution of Facebook, from its initial appeal to users as a free and seemingly less evil platform to its transformation into a business-focused, data-collecting platform. It delves into Facebook's deceptive practices, such as spying on users and showing content to those who never asked for it, as well as its monetization strategies. The chapter also discusses the impact of advertising on various content creators and highlights the potential consequences if these platforms were to collapse.