This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Future of Content Marketing (341)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Content Marketing Is Now a Responsibility of Every Company

content marketing is now a responsibility of every company. And if you're not doing it, you're being irresponsible, and so to the business, because your customers, your investors, your employees expect it. If there has ever been a time when content marketing has been more needed in any company, i can't think of it rightt is, it is now.

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