3min chapter

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#123 Why We Need More Data Empathy

DataFramed

CHAPTER

How to Create a Message That Drives Empathy

A large portion of why there's inaction on the climate crisis is a bit of a messaging problem around the climate crisis. Do you think that there is a case to say that to drive empathy within people, there's the Paul Bloom book on Against Empathy where he describes the distinction between driving empathy with statistics and with data versus driving empathy with stories. "Stories in themselves are much more personal. They drive action much more"

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