S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
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Shopify
The crater economy is worth something like a hundred billion dollars. It's like 4% of creators basically make a 100 billion dollars. We want to make it really easy for one for merchants to have an easier time targeting the right customers, but also to measure the efficacy of those ads. And I think audiences does both as well. One thing that is getting way less attention, but this is the right venue for this discussion is collabs. If you look at audience plus collabs, you're beginning to see some of the things we're able to do with our scale where we can further level the playing field and make it easier. So on behalf of the entire e-commerce community, thank
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