How I Built This with Guy Raz cover image

Panera Bread/Au Bon Pain: Ron Shaich (2018)

How I Built This with Guy Raz

CHAPTER

The Rise of Panera Bread

This chapter chronicles the transformation of a struggling bakery into the successful Panera Bread brand, highlighting its innovative approach that combines fast food convenience with fine dining quality. It explores strategic acquisitions, market expansions, and the establishment of a unique consumer experience aimed at bridging urban and suburban markets. Additionally, the chapter reflects on the challenges of leadership and decision-making involved in prioritizing growth during competitive pressures.

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