2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Laith Ulaby, PhD - Reflexive, Relatable and Respectful Research

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Value of Applied Research in the Commercial Context

Do you think that we are missing out on some richness or some depth to the type of research we're doing by not doing that? It's tough I mean obviously I'll give you the it depends answer. There is a great great great value of sort of being able to have that like coming leaving and returning in those situations. And so with all these things it's thinking about how you can kind of push the envelope and when that makes sense.

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