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Is There a Constraint That Makes People Take Online Courses More Seriously?
Sally Kohn: Selling the cohort base course, from my experience, is a little challenging because it happens at a specific time of the week. How do you help people rationalize paying not just much money, but spending that much time,. perhaps even moving other things aside for whan it is a dravering i think the fact that it is cohort based, and therefore the life sessions are at a certain time makes people take it more seriously. I feel like we don't have to sell why you should do it, because the people who want to do it recognize the value of it, and therefore they show up.