It reminded me a little bit of a, what was the name of the book? Michael hyatt wrote it. It was a conglomeration of his blog posts about making on line presence and building a personal brand on line. And i remember picking it up thinking i was getting something that was like a rewritten, thought out, put together process for that. But it was just copy paste off of a blog that i had read probably 90 % of at that pointlike, ok, well, that wasn't really worth it. So it kind of turned me off. To michael hyatt at that point us cind of sad, cause, you know, he's a good duke.