11min chapter

China Tech Investor cover image

38: An interview with Pinduoduo’s David Liu

China Tech Investor

CHAPTER

Pinduoduo's Unique Business Model and C2M Strategy

The chapter delves into Pinduoduo's distinct business model, focusing on its value-for-money offerings and interactive shopping experiences. It explains how the C2M strategy enables Pinduoduo to aggregate demand, optimize production, and enhance the connection between sellers and consumers, driving value creation and sales growth.

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