38: An interview with Pinduoduo’s David Liu
China Tech Investor
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Pinduoduo's Unique Business Model and C2M Strategy
The chapter delves into Pinduoduo's distinct business model, focusing on its value-for-money offerings and interactive shopping experiences. It explains how the C2M strategy enables Pinduoduo to aggregate demand, optimize production, and enhance the connection between sellers and consumers, driving value creation and sales growth.
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