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Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success

The Art of the Brand

CHAPTER

Transformative Trends in Kitchen Appliances and Technology

This chapter examines the revolutionary impact of the air fryer on cooking habits and marketing strategies, highlighting both personal experiences and missed opportunities by manufacturers. The discussion also draws parallels between the adoption processes of innovative technologies, such as electric appliances and mobile devices, and reflects on consumer readiness for advancements like augmented reality. Additionally, it emphasizes the importance of effective branding and communication in fostering product acceptance across diverse markets.

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