I think there's a curve where, say you repeat something to someone ten times. I think times one through five, you get the up slope in someone's like attention and interest in whatever you're telling them. But then from five to ten, i think you have to worry about this fast drop off as a cliff. And that, to me, that fast drop off is when someone's like, ok, you're getting annoying. Ok, i'm not interested. It's the s d r who hits you up over in emal and they've now bumped you for the seventh time a. That was thought number one. This was actually a thought that was inspired by a austin