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TWIG #331 Supercell’s Second Shot, Triple Dot’s Power Move, Microsoft's Strategic Shift

Deconstructor of Fun

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Navigating Advertising and Market Trends in Gaming

This chapter analyzes a game publisher's advertising campaign performance, revealing increased downloads and revenue while questioning marketing effectiveness. It discusses the evolving landscape of mobile gaming, regulatory challenges in betting, and user acquisition strategies, spotlighting companies like PricePix and Misplay. Personal anecdotes and reflections on work-life balance are woven into the insights, offering a comprehensive look at the industry's current trends and challenges.

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