Effective Communication in Agile Transformations

Join Brian Milner and McCaul Baggett as they explore the power of empathy and storytelling in successful Agile transformations. Learn McCaul's five-step approach to effective communication and discover strategies to overcome common pitfalls in organizational change.

Overview

In this episode of the Agile Mentors Podcast, Brian Milner sits down with McCaul Baggett, Chief Agile Officer at CAVU, to discuss the intricacies of communicating change within organizations.

They delve into common pitfalls in Agile transformations and highlight the importance of empathy and storytelling in engaging teams. McCaul shares his five-step approach to effective communication, emphasizing the power of testimonials and spreading awareness.

Tune in to gain valuable insights and practical tools for navigating and leading successful Agile transformations.

Listen Now to Discover:

[1:10] - Join Brian as he welcomes McCaul Baggett, Chief Agile Officer at CAVU and a master of Agile transformation, to delve into the secrets of successful Agile transformation.
[3:15] - McCaul emphasizes the critical role of storytelling in engaging and guiding teams through the process of Agile transformation.
[5:57] - Brian addresses a common challenge in Agile transformations: navigating the unknown and its impact on team dynamics.
[8:01] - McCaul explains how effective communication and a compelling narrative can help teams grasp their value during a transformation.
[10:40] - McCaul advocates for going beyond the basic 'why' by incorporating testimonial narratives to create more meaningful connections.
[14:39] - Brian suggests using these tools to foster empathy, advocating for their use in both top-down and bottom-up approaches when initiating a transformation.
[16:29] - Dive into Mike Cohn's book, Succeeding with Agile, for practical advice on navigating your transformation. Discover strategies for communication, overcoming resistance, and other key aspects of Agile success.
[17:54] - Brian inquires about effective ways to connect with and engage resistant individuals within the team.
[22:49] - Join McCaul and Brian as they discuss the importance of creating specific best practices that suit the unique needs of this particular team and organization.
[28:07] - Brian shares a big thank you to McCaul for joining him on the show.
[28:33] - Join Brian in attending Agile conferences to connect with and learn from Agile experts and peers, fostering valuable discussions and insights.
[29:53] - If you’d like to continue this discussion, join the Agile Mentors Community. You get a year of free membership into that site by taking any class with Mountain Goat Software, such as CSM or CSPO. We'd love to see you in one of Mountain Goat Software's classes, you can find the schedule here.
[30:35] - We invite you to subscribe to the Agile Mentors Podcast. Do you have feedback or a great idea for an episode of the show? Great! Just send us an email.

References and resources mentioned in the show:

McCaul Baggett
Communicating Change Made Easy with McCaul Bagget and Tom Bullock
Succeeding with Agile by Mike Cohn
Agile 2024
Subscribe to the Agile Mentors Podcast
Certified ScrumMaster® Training and Scrum Certification
Certified Scrum Product Owner® Training
Mountain Goat Software Certified Scrum and Agile Training Schedule
Join the Agile Mentors Community

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This episode’s presenters are:

Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work.

McCaul Baggett is the Chief Agile Officer at CAVU, specializing in Agile transformations and effective communication strategies. With a focus on empathy, storytelling, and practical tools, McCaul helps organizations navigate change and foster sustainable Agile practices.

Auto-generated Transcript:

Brian (00:00)
Welcome in Agile Mentors, we're back. This is another episode of the Agile Mentors podcast. I'm with you as always, Brian Milner. And today I have the one and only Mr. McCaul Baggett with us. Welcome in McCaul.

McCaul Baggett (00:13)
Hey, thanks Brian, really glad to be here.

Brian (00:15)
Very excited to have you. For those who aren't familiar with McCaul, McCaul is the chief agile officer at Cavu. He has been working in transformations for quite a long time doing some large-scale transformations at different organizations. One that he is allowed to publicly mention is John Deere, but there's others that he's been a part of as well. You know companies are funny that way. They don't always necessarily want you to publicize things for some reasons. I don't know why.

McCaul Baggett (00:43)
Yeah.

Brian (00:44)
We were joking about that earlier. But I wanted to have him call on because we were both at the Agile 2023 conference, and I saw him on the agenda, and it was one of those sessions I didn't get a chance to go to, unfortunately, but really thought it was an interesting topic. I wanted to have him come on and kind of chat with us a little bit about this. So his topic was about communicating change and communicating change in an easy way, you know, kind of making that an easy process. So let me start there with you, McCaul, on this is, what do people get wrong when they're going through a transformation and we make the decision to go through a big change in our organization? What are some of the common pitfalls organizations fall into when they make that decision?

McCaul Baggett (01:34)
Well, let me start by saying it wasn't me solely that was doing the talk. I did have some partners there with me. And if you look it up, you should definitely speak to them as well or look them up as well. Dana Dismukes is a transformation lead for Dell. Tom Bullock is the chief storyteller for Scrum Inc. And really the academics of the talk came out of Tom's brainchild. But through my work, I got a chance to apply it. And it was precisely because of this very issue, the ch- the- non-working approach that many organizations take to communicating about change. There's a tendency in a lot of change management structures to discuss the need for communication, but as Agilists, we don't inherently do a lot of study of the nature of communication. And so I would say probably the biggest, most common error that people in a transformation of any kind and most close to my experience in Agile transformations make in communicating about change is going about it from a way that is, from the perspective of trying to reassure their teams, their departments that this is something that has leadership endorsement by communicating from the top down. I mean, please forgive the hierarchical metaphor, but getting some senior leader to say, hey, this is gonna be great, you can do it, we're gonna do this. When in fact, the most effective way to communicate to someone, especially someone who's not fully bought in, is by telling them a story of someone who is like them, has experience like them that they can relate to. And that storytelling perspective is what we talk about in this talk, Communicating Change, maybe.

Brian (03:16)
Yeah, there's a lot just in there to unpack. I mean, just the idea, thinking about, I've talked with a lot of organizations and a lot of people have come through classes and stuff that I've talked with who are going through changes like this, but then they're not really even sure how much their leaders are on board with this. They just, they have some layer of management who says, yeah, this is what we're gonna do, but do the people at the top really feel that way? Do they even know what it is that we're doing?

McCaul Baggett (03:34)
Sure. I mean, that's even tougher. I would find it hard to even consider it a true transformation if you can't be sure your leaders are bought into it. But you're not wrong. It is stunning how often you get these folks that you run into and they say, my leadership may be willing to do this. I teach a lot of Scrum at Scale. And so we talk a lot about executive Metascrums and executive action teams and prescriptions about how involved the leader should be. And people will sort of stop and say, wait, you want a leader to meet about team obstacles every day? And I say, yeah, or however long those executives are willing to let their teams go without support to removing their obstacles. Like, what is it that they're doing that's more important than clearing the impediments for their teams? But that does tend to be the perspective is, I don't know if my leaders even bought into this change. That's tough.

Brian (04:34)
Yeah. Yeah, it is. And I think that speaks to some of the fundamental flaws, I think, that people have with transformations before you even get to communicating, right? Just do we know why we're here? Do we know what it is we're trying to do? Those kinds of things. I like to focus on the communication, though, here because communication is such a

McCaul Baggett (04:46)
Yeah, that's true.

Brian (04:56)
delicate beast. I mean, it just, you know, when you're trying to speak with another human, even if it's just within your team, you know, it's difficult because we're different personalities and we have different backgrounds and everything else, much less when you're talking about it over an entire organization. I would imagine, and you, I mean, correct me if I'm wrong on this, but I would imagine that one of the biggest sources of kind of consternation or, you know, anxiety I think when these kinds of things happen is the unknown, just not really understanding how do I fit in and what does this mean for me.

McCaul Baggett (05:33)
Yeah, I think you're absolutely right. Sometimes it's phrased that it's termed what's in it for me. And I think that's the wrong perspective to take. People aren't often necessarily, people are not always looking for some kind of payoff for the transformation. They don't need to know sort of what they get out of it. But I think that you really put your finger on a lot of the reason that we see trepidation with a transformation is because it implies that

Brian (05:38)
Mmm.

McCaul Baggett (06:00)
Business as it had been occurring before was not acceptable. What you'd been doing previously was not good enough. And now we need to get you to do it another way. That inherently sort of fundamentally starts with a position of questioning whether or not your position is stable. And that gets, you get some amygdala hijack stuff going on. You get the brain started worrying about existence, not just change. So you're right, contextualizing.

Brian (06:26)
Yeah.

McCaul Baggett (06:29)
your communication about this is really important. And I think taking a perspective of empathy and meeting especially resistance in a change environment, a changing environment, meeting resistance with an attempt to understand the perspective really fundamentally underpins any successful communication you're gonna have about change management in general, but communication in particular.

Brian (06:52)
What do you think about that, McCaul? I mean, if you're a leader in that kind of organization and you recognize this and you see, people are gonna, I'm gonna send people into a little bit of a panic, right? Because you're right, there's no way that I can hear that message, hey, we're gonna do things differently than the way that we've been doing them without kind of self-internalizing, well, that means that something I've been doing has not been acceptable, it's not been good enough, it's not been what the organization needs. How do you communicate that in a way to say, no, it's not you, right? It's kind of a process thing. It's not that you did anything wrong. It's that we found this is a better way of working.

McCaul Baggett (07:30)
Yeah, so I think starting with that fundamental basis of why this is occurring is really key. But even before you get to the communication about why, it's really important to figure out who it is you're speaking to. So going back to that sort of, that empathy piece, there is a need to get that communication about, okay, it's not that you did anything wrong. and here are the reasons why we're doing it, that is the message we're looking to communicate. But at a communication level, like understanding even how to begin that communication really requires us to take a step back so that we can consider the people we're telling that story to. So just to connect this to the topic that actually came up in the talk about how we do that communication, it's really fundamentally about, and just a quick aside about that talk. So in the Agile 2023 conference, we actually applied for a longer workshop, like 120 minutes, 160 minutes, one of the long time boxes. And they'd come back to us and said, why don't you do one of these 30-minute segments? So we really pared down a lot of the things that we wanted to say. And so to connect back to what really, what emerged was actually, it was actually probably a better talk than if we'd had a longer period of time to do it. We just, we had to cut everything until we could come back with just,

Brian (08:36)
Yeah. Hahaha. Mm.

McCaul Baggett (08:58)
the real good nuggets. And what stayed was this. In order to communicate effectively when you're going through any kind of change management process, first of all, having a change management process and a plan for how you're gonna manage that, that's your beginning. But to get a little bit more particular about how we communicate about that change, there is one technique which we agreed was probably the thing to focus on so that it would be most universally helpful. in any stage of a transformation that was going on. And that was creating a, finding a way to create a narrative, a personal narrative that could connect to the various people that you're trying to connect to, right? So to create a testimonial. And so we spent our time in that talk discussing how to really get a useful testimonial. And then once you've... got that how to do something useful with it. And we outline kind of five steps for how to think about this. Brian, tell me if I'm getting too deep or you kind of want to... Okay, cool. And I don't know that these are the only five steps. We try to make it easy to remember. The takeaways that we were trying to give were, you have to be first thoughtful about what it takes to make a compelling testimonial. So this is where I mean, you can't start with why.

Brian (10:00)
No, no, this is awesome. Go for it.

McCaul Baggett (10:21)
we're doing this, you have to start with who you're speaking to about why. Because the why shifts. If you're speaking to stakeholders, there's one why. And if you're speaking to the organization, to your employees, to the people that are doing the work, it's not that the why is different, but the way that you talk about it may be different. So once you know what it's going to take to make the testimonial, the next step would be to think about how you can work. how you can set yourself up ahead of time to maximize the potential to make an impact with your audience, to plan. how you're gonna get the story, the testimonial that's gonna resonate. Which is the story that I wanna tell? So fundamentally what we're doing here is we're assuming that, testimonial, this is only one way to communicate, but it's a fairly useful one universally. If you're going to try to get that testimonial, what are the questions that are gonna be useful to the who that you've identified ahead of time? What is the story you need to find to tell? Then step three is actually. having the conversation. So you've already done a lot of pre-work ahead of time before you even begin the process of the discussion. And then once you've started the discussion, once you've got it, using that testimonial, which is typically recorded kind of like this, grounding that in a way that doesn't sound overly positive and really connects with reality, and then using what you've got to spread that awareness as broadly as possible. So five steps. Know, think, get. ground and grow. I don't know if that's a useful mnemonic of any kind, but that's what we came up with.

Brian (11:59)
That's awesome. No, like I said, easy to remember. Just a few things to kind of keep in mind there. Yeah, I love the concept of telling it as a story, that we're not just, because that makes it much easier for me to see myself then fitting in there. Like we talked about earlier, right? If I have a fear of, oh my gosh, does this mean that I'm gonna lose my job? Does this mean that I'm gonna have to... McCaul Baggett (12:03) Yeah, just five steps.

Brian (12:24)
now do something that's very different from what I've been trained for or what I'm used to doing or what I wanna do as a career, telling it as a story can kind of allow me to see myself in the story.

McCaul Baggett (12:37)
You are exactly right. Not only does it allow you to do that, we as humans are wired to do that very thing. We do it all the time. In fact, when you're listening to a podcast like this, you'll often sort of have the sense that you're sitting at the table, thinking through, like you're literally exercising pathways in your brain as if you were participating in the conversation. And that direct involvement allows you to mitigate some of the inherent resistance that you. that you find, that amygdala hijack, that fight or flight response is not present because you're following along in a story, hopefully about a successful element of the transformation. So you really engage that piece right from the very beginning.

Brian (13:20)
Yeah, I love this and understand to the listeners as well, right? I mean, we're speaking at like a neuroscience level here and trying to understand that, you know, the preparation that needs to be made so that, uh, like McCaul is saying, there's not that amygdala hijack going on of just saying, uh, oh my gosh, I'm panicked. I can't get past this panic. Uh, you know, in my, that's going on in my head that has to be stripped away. That has to be. resolved so that now I can start to learn, now I can start to see and form, like you said, the new pathways. And that is, you know, physically what's going on. We're forming new connections in our brain to say, oh, I've never seen it this way, but let me try to make this connection and see it a different way.

McCaul Baggett (14:10)
Yeah, not only is it important to do that, we as humans, now I'm stepping a little far beyond my training, so I'll be careful. My understanding is that fight or flight response really lives in an entirely different system, in the limbic system of the brain, much earlier part of the brain. And in order to engage the neocortex at all, or in any significant way to create those

Brian (14:21)
Ha ha ha.

McCaul Baggett (14:39)
pathways to be able to see a perspective of the other than our own, we have to kind of dampen that limbic response, that fight or flight. Will I, won't I have a means to feed myself beyond this space? Am I safe before we can start to begin that conversation, to begin that connection with someone we want to connect to?

Brian (14:59)
Absolutely. And I think this applies not only, I mean, we started in kind of approaching this from sort of a high level top down, like you said earlier. But I think it applies even if you're a Scrum Master, or maybe you're part of a small group in the organization. Maybe you are in an organization that's not agile in any way, but you've gotten permission to have a pilot, to just have a pilot team.

McCaul Baggett (15:08)
Sure.

Brian (15:28)
and your desire is to grow this in the organization, or maybe they're doing it poorly and you wanted to have one pilot team that does it the right way so you can start to spread this out to other places. All this applies, I think, to you as well because you're gonna be communicating this and you're gonna encounter the same resistances, right? You're gonna have the same kind of skepticism. You're gonna have the same kind of possibility have someone have amygdala hijacks going on thinking, Oh my God, what's this guy doing? What's this woman doing? Why is she trying to make these big changes in the organization? Is she gonna try to change my job? Yeah, am I under threat? So while we started top down, I think it applies bottom up as well. They're all principles I think we have to think through before we even start to try to communicate with this.

McCaul Baggett (16:05)
Yeah, am I under threat? Oh, absolutely. I mean, any good scrum master is gonna be thinking and hopefully practicing their ability to deal with any tense conversation. And so that limbic engagement, that epinephrine and adrenaline start coursing through the brain. And you can see it in many people when you're looking at group dynamics, regardless of large or small group dynamics, but any group. that shutdown of the ability to really process new information and assimilate it, you have to start by working past the threat. You have to get people beyond that sort of defensive place before the conversation can even begin. Yeah, I agree.

Brian (17:01)
Yeah, yeah. Awesome. Well, in how we're talking about this, I kind of had this one scenario in mind I wanted to kind of run by you because I know I've encountered this before. I know, you know, I've encountered this in classes before. So I'm curious kind of how this communication approach would kind of adjust for this kind of individual. But what about the person who just sort of is crossing their arms

McCaul Baggett (17:11)
Sure, hit me.

Brian (17:28)
And they kind of take the approach of, ah, this is a fad. It's not so much as an active, hey, I'm gonna really counteract you and go against you to try to dispreview, but I'm just gonna, you know, I'm not budging. I'm gonna stay here, because I know this is a fad and it's gonna change eventually back to the way I wanna do things. So you do whatever you wanna do, but you know, I'm not gonna get on board with you because. I've seen lots of things come and go on this is just another

McCaul Baggett (17:59)
I think that takes a couple of forms. Certainly some of those, and particularly when I've been asked by an organization to come and do training, you get a lot more of those because, nope, they didn't raise their hand to come and join a public class or something. I think there's really two significant flavors of that engagement. One is, as you described, someone who's just sort of like passively waiting for this to sort of blow on by. And that's a lot more tricky than the one that's actively pushing back. By far, I prefer someone who's willing to stand up and say, this is not going to work here and here are the reasons why. Because to come into the space of someone who is not choosing that engagement is inherently threatening. So you've picked a very challenging person to get through to, um, because directly calling them out and being like, Hey, Brian, you've been really quiet. What do you think of what's going on? when they were not inclined to share that, sort of already starts to engage that, am I prepared to risk saying out loud what I think is gonna happen? And it also, it could inherit, it could just by the nature of asking them to speak out loud that they don't believe in what's going on around them, sets them apart from the rest of the group and could mean that makes them something of a target if they don't feel like their culture is a safe place to speak. So, That is your problem Often I have found that a testimonial based approach, one where you can tell someone's stories about someone in a similar position, not stories about why this is going to work from a leadership position, but a testimonial based communication campaign is one of the best ways to reach folks just like this. You don't need to directly address them. You don't need to confront them. It's fine. If you're not, if you're not buying this, that's okay. Why don't I tell you about where it's happened elsewhere? And frankly, that thing is one of the things that training in person used to be so great for, because you could stand away and kind of watch these people who weren't necessarily bought in, sit back and just study what was going on in front of them. It wasn't being forced on them. They could just sort of watch their teams and you'd do something silly like.

Brian (19:58)
Yeah.

McCaul Baggett (20:17)
play any number of the Agile games that are meant to demonstrate things like small batch processing or teaming, right? Team dynamics and that joy that human collaboration and competition can bring in a really small scale in a very short amount of time and like a magic trick you could be like was that fun? Was folding these paper airplanes and throwing them across the room fun? And they'd be like yeah it was fun it's paper airplanes whatever I'm not working and then you could take a step back and say okay Was it fun because you just love folding paper airplanes or was it fun because you were making connections with people that you don't get to do in your daily job? And just sort of, again, the story here is, look what's over there. Look what this says about the nature of communication. It's not testimonial based per se, but it is lighting that fire, that inspiration that I always loved about training. And it's not just in person, but it really... I do miss that about in-person training because you could really connect really well.

Brian (21:19)
Yeah, I mean, we're talking about communication in general and we can't escape the Agile Manifesto comment about it. It's best done in person face to face, right? So it doesn't mean you can't in another way, it just means it's best that way and it works easiest that way, right? Yeah, I completely agree. Yeah, I just wanted to just, go ahead.

McCaul Baggett (21:28)
That's right. That's right. I'm sorry. Not to go too far off topic, though, but to that very point, we see this request of many executives later, the return to the office movement being another form of, is that the best way to communicate? Yeah, it is. Is it the only way to communicate? Should we be seeking that to the detriment of our work forces at scale? And there are many reasons that people are choosing to encourage their. employees to come back to the office. But I think part of that is because leadership is also far easier in person. So we're missing some opportunities for leadership to understand how to lead remote teams and may have caused that sort of same challenge. Anyway, another topic.

Brian (22:23)
No, no, I agree. And I think that part of that as well is just kind of the general whole. I've talked about this a couple of times in the podcast where we, we seem to be stuck in a cycle of trying to find out what is the way to do something versus what is the way for this team, for this organization to do something. There's lots of data out there that we can get, can inform us. Just like if I'm a product owner. There's lots of data that can inform me about the market, but ultimately I've got to make the call about what's right for us to do next. Same thing with the organization, same thing with the team. What's going to work in this instance?

McCaul Baggett (23:03)
Absolutely. It's probably one of the biggest challenges that I think, uh, when we see transformations, not even transformations, when we see an agile, um, enthusiast really go off track and good. I did it for sure when I was a new scrum master. Like this is how the scrum guide says we're supposed to do things and we're not doing these particular things. We need to do scrum the right way. that sort of the willingness to take a step back and say, well, there are a lot of better practices. Is there a best practice in our case that is true? Actually, the challenge is not, is there a better practice in all cases? And almost certainly not, but there may be a better practice in our case, even a best practice in our case, but you have to be willing to let go of the dogma of this is the way it's meant to be, and instead seeking, seeking to be informed by these, yes, science-based studied practices. It is better to be in person, but let's not fire all our remote employees. Let's, let's figure out another way or let's make teams that can figure out other ways to do it.

Brian (24:11)
Yeah, absolutely. Yeah, we're in an interesting time, I think, as far as that's concerned, because like you said, it's the dogma, I think, of pragmatism and what's gonna work best in this scenario. Yeah, I struggle a lot in classes, even, when people will bring up certain topics, to ever say always, that this is always, it should always be this way.

McCaul Baggett (24:22)
Yes. Yes.

Brian (24:36)
Because I don't know, I frequently will say things like, my experience has been, what I have seen is this, but that's just my experience. And that's a limited set of experiences. You have to line that up against what you've experienced and what your organization is going through and say, hey, does this sound similar? Are we seeing those same things? Are we not seeing those same things? There are best practices. There are some things that we could say, yes, this... And a lot of situations will work best in this way, but not all. And that's where it takes experience. That's where it takes somebody who's been there before to know.

McCaul Baggett (25:16)
Well, yeah, and a lot of this grew up in a very particular environment, right? So Agile practices, many of the ones that we've adopted, grew up through software, and through software in North America. So one of the things that I've been passionate about, and one of the reasons that I've pursued the career that I have is because a lot of the Agile community looks like you and me, right? So if you take into account not only are these the, quote,

Brian (25:29)
Ha ha.

McCaul Baggett (25:43)
but it's for teams that tend to look like you and me, tend to live in North America, and tend to be working on software. And that's such a narrow area that we're foolish to assume that such a thing as best practices have been codified yet.

Brian (25:58)
Yeah, no, and please, for the listeners, don't get me wrong because if you listen to the show, you know I'm a geek for the data. And I love being able to have really hard scientific data that you can look at and say, hey, studies show that this is how you do this, but you gotta be cautious about asking, was that a rigorous scientific actual study or was this just an internet sampling?

McCaul Baggett (26:13)
Yes.

Brian (26:26)
That's not a scientific study. That's just kind of gathering people together and saying, hey, if this group of people who choose to respond to this, what do they think about something versus something else? But you're absolutely right. You have to understand the basis of where this comes from. And the basis of where we get a lot of our stuff is people who look like you and me, who have been working in the software industry for kind of the time we've been working in the software industry. So things have changed.

McCaul Baggett (26:50)
Yeah.

Brian (26:53)
cultures change, cultures bring different dynamics into things. And what works for my team of five, six developers based here in Dallas, Texas, is going to be very different from my team that I have five people in India and three people here, or even all the team is in India, or all the team is in Malaysia, or all the team is in Saudi Arabia or Ireland. I've worked with teams all over Israel.

McCaul Baggett (27:09)
Yes.

Brian (27:23)
You work with teams in different cultures and you have to understand what the playbook I used for that last team ain't gonna work for this next one because they're different people.

McCaul Baggett (27:32)
I heard the term coined radical pragmatism. It was, JJ Sutherland said it. And it was, it is precisely what we should be shooting for. Radical pragmatism informed by the best data, informed by the best science, and then immediately thrown away when it's not applicable to the situation we're in. Yes, these are the ladder, the rungs, the steps to head in the direction we need to be headed, probably, but let's evaluate them for ourselves and reevaluate.

Brian (28:02)
Yeah, if you're gonna go buy a car, you're gonna do your research, you're gonna figure out what gets the best gas mileage, blah, right, all this stuff. But then you're gonna get on the line, you're gonna test drive and go, I just like the way this feels. Ha, ha, ha.

McCaul Baggett (28:12)
That's right, test drive the car, yes, for sure.

Brian (28:16)
Awesome. Well, this has been a great conversation. I really have enjoyed having you on, McCaul. And yeah, thank you for kind of sharing kind of some of the wisdom in there from the talk. I know we, you know, the talk was not long and we have not long to kind of dissect stuff here in our podcast, but I appreciate you making time to share with us.

McCaul Baggett (28:36)
Absolutely, Brian, this is a pleasure. And if you ever need somebody to shoot the breeze with again, give me a call.

Brian (28:42)
I will take you up on that.

McCaul Baggett (28:43)
Thanks.