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Marketing without Social Media with Astrid Bracke [192]

Art Juice: A podcast for artists, creatives and art lovers

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How to Market a Substack

I started it just as a hobby project to experiment with Substack. I didn't market it at all, but I left a comment on someone else's Substack and she had like a really general post in which one of the things she mentioned was how much she loved houseplants. She saw it, apparently loved it, started recommending it. And I think I started maybe six months ago, no marketing over 250 subscribers. This sounds like that sounds like early days of Instagram, or at least how Instagram used to be up until about four years ago.

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