Business of HYPE cover image

Samuel Ross of A-COLD-WALL*

Business of HYPE

00:00

From Lawn Sales to Nike Collaborations

This chapter chronicles the speaker's remarkable journey from selling counterfeit Nike shoes to partnering with the brand itself. They reflect on pivotal encounters with industry influencers that paved the way for their success, highlighting the nostalgic contrast between their past and present in the fashion world.

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