There's this charming nature to pog casting, for sure. And you see in a pod cause directory, there are plenty of pog causes that haven't received the love and attention they otherwise would have gotten because people couldn't make it compete with their day job. People have tried to solve this, right, to figure out if we can get like target advertisinge kno. This is why i defended target advertising, cause it really works out for the little guy. Because it you have some one in the middle being a market maker, that increase in efficiency. It brings more people on board. The market's larger, and it can reach down to smaller publishers.
Ben and James discuss the history of podcasts and why Spotify’s recent announcements are so compelling for creators.
Links
- Ben Thompson: Spotify’s Surprise — Stratechery
- Episode 185 — Open, Free, and Spotify — Exponent
- Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery
- Ben Thompson: Spotify’s Podcast Aggregation Play — Stratechery
- Ben Thompson: Dithering and Open Versus Free — Stratechery
- Ben Thompson: Spotify Earnings, Podcasts and Lifetime Value, The Ringer Acquisition — Stratechery
- Ben Thompson: The European Super League, Apple Music’s Letter to Artists — Stratechery
- Ben Thompson: Podcast Subscriptions vs. the App Store — Stratechery
- Ben Thompson: Fearing Spotify?, Apple’s Earnings, Margins and Chips — Stratechery
Hosts
Podcast Information