Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
Future Proof
00:00
Building a Strong Brand: Key Elements and Strategies
This chapter explores the key components of establishing a successful brand, emphasizing the need for a superior product and effective market strategy. It also highlights the importance of mental availability and the evolution of brand narratives to maintain consumer relevance and authenticity.
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