I had the pleasure of sitting down with my friend and former student, Katy Troyer, the Executive Director of the KGSA Foundation — the U.S.-based fundraising arm for the Kibera Girls Soccer Academy in Nairobi, Kenya.
We talked about what it’s really like to raise money for a cause that’s thousands of miles away, how the international development sector is shifting due to major funding cuts, and why community and storytelling are more important than ever.
Katy shares how she's built a passionate donor base across the U.S., the power of immersive donor trips to Kenya (yes, they played soccer and got beat 11–2), and what it takes to keep donors close when you can’t invite them to see the work in person.
If you're leading an international nonprofit or just trying to deepen donor engagement, this is one to listen to. Katy is smart, strategic, and deeply committed to empowering girls through education.
Important Links:
KGSA: https://kgsafoundation.org/
Katy’s LI: https://www.linkedin.com/in/katy-troyer-5a84a810?trk=people-guest_people_search-card
Upcoming Events: https://www.rheawong.com/events/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/
