Short Briefings on Long Term Thinking - Baillie Gifford cover image

Emerging markets: the next engines of global growth

Short Briefings on Long Term Thinking - Baillie Gifford

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Exploring China's Coffee Revolution: Luckin Coffee's Rise

This chapter explores the rise of Luckin Coffee in China, showcasing its mobile-first strategy that has allowed it to surpass Starbucks. It examines the company's innovative products and their resonance with local consumer preferences, underlining the brand's success in a burgeoning market.

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