How Do You Decide Who's the Face or the Voice of Your Brand?

There's a lot of people listening right now who work for a business that they don't ow. They may not want to be the face or the voice of the tiktok videos. Different brands prioritise different things, eh? So it's really important to pre strategize and understand what your creator persona looks like. And then based off of that, you can actually go into scouting.