
The Four Conversations: A New Model for Selling Expertise
2Bobs—with David C. Baker and Blair Enns
Navigating the Sales Landscape
This chapter explores the complexities of selling expertise, contrasting the speaker's personal sales methods with teachings from their writings. Key themes include the impact of the pandemic on sales strategies, the importance of discernment in pricing, and the evolution of creative business models. The conversation culminates in reflections on the emotional journey of writing a book aimed at transforming the selling of expertise on a global scale.
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