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093 - Phil Goddard - Inevitable Prosperity

The Coaching Life

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The Lighthouse Approach or the Fisherman Approach?

There are pros and cons to each of those analogies. Most established coaches generally end up either having their business evolve into solely the Lighthouse approach or have their work come via referrals. As I said this approach may require some patience. You could focus solely as an example on creating a podcast that your target audience listens to and will bring your clients but the reality is that can take quite some time. It's super easy now to publish books to create podcasts to write and to share on social media to share videos on YouTube you get it right. There's so many options here.

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