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S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

Under the Influence with Terry O'Reilly

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The Impact of COVID-19 on Marketing

The impact of COVID-19 on the world of marketing has also been profound. The pandemic is having its way with marketing. Some products are suddenly tanking and some others are beating all sales estimates. In a masked world, we are all now looking people directly in the eye to make a connection.

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