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722: Brian Brushwood | Scam Your Way into Anything
The Jordan Harbinger Show
The Power of Social Proof
"We realized that we had finally reached the intended audience. You know, everybody who bought it as a gag, you know, they left a five star review," he says. "That's all straight up the power of social proof." He adds: 'Our brains look at social proof and we don't even think'
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