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The Community Advisory Board Program at Modern Fertility
I saw people who were using it on a you know daily basis. I had a hunch that if we could bring some of the people who were like really excited and give them a leadership role then one like it gives them visibility in their work but also gave them something to be really excited about. We've done things like channel leaders which is basically like a topic somebody who has a lived experience so like in we have this both at good inside and at modern fertility. You're not an expert not a medical professional or a mental health expert necessarily but you are excited about connecting those people that are in that room together.