David Nottoli 'Creative Thinking, Problem Solving, Value Creation'
The New Abnormal
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Are There Any Brands That Are Really Defining Culture at the Moment?
i think everybody's trying to figure it out. And you've seen some attempts at trying to connect with humans and where we're at in this upside down world. In terms of brande and a sort of defining culture, or leading culture, i don't think so at the moment. I think that's not the fault of the brands. It's because it's a very difficult time in the world,. We just don't know exactly what role black brands should play in people's lives and what they need from brands. Yeo: There's a set of brands for you if you're on the left, here's a setof brands for you If you're onthe right
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